About IBBC
Inform. Educate. Entertain.
For decades, IBBC has served audiences around the world with impartial journalism, world-class broadcasting and content that brings people together.
Our Mission
A public broadcaster for the world
IBBC exists to serve the public. Not shareholders. Not advertisers. Not governments. Our mission is to create content that informs, educates and entertains — content that enriches the lives of everyone who encounters it, wherever they are in the world.
We believe in the power of trusted journalism, the importance of shared cultural experiences, and the responsibility that comes with being one of the world's most recognised broadcasters. That responsibility shapes every decision we make.
Our Values
What we stand for
Impartiality
We report the facts without fear or favour. Our journalism is not shaped by political pressure, commercial interest or editorial agenda. We present all sides and let audiences decide.
Independence
IBBC is editorially independent. Our newsrooms operate free from interference — from governments, from funders, from anyone. That independence is the foundation of public trust.
Accuracy
We verify before we publish. Our journalists are held to the highest standards of factual accuracy, and we correct mistakes promptly and transparently when they occur.
Accountability
We hold the powerful to account — and we hold ourselves to account too. Our editorial standards are published, our complaints process is open, and our governance is transparent.
Creativity
Great public broadcasting demands creative ambition. From landmark drama to innovative digital formats, we push the boundaries of what broadcasting can be.
Universality
IBBC is for everyone. We serve all audiences — regardless of age, background, location or belief — with content that reflects the full breadth of human experience.
Editorial Standards
The rules we live by
Our Editorial Guidelines set out the standards and values that underpin everything we produce. They apply to every journalist, every producer, every platform — without exception.
Verification
All factual claims are verified through multiple independent sources before broadcast or publication.
Separation of news and opinion
News reporting and opinion or analysis are clearly distinguished at all times.
Right of reply
Individuals and organisations subject to significant allegations are always given a fair opportunity to respond.
Corrections
Errors are corrected promptly, prominently and transparently — on the same platform where the error appeared.
"Impartial. Independent. For everyone."
These three words are not a slogan. They are a commitment — to every audience member, in every country, on every platform. They are what IBBC is for.